CV PRODUCT MANAGER (Commercial Vehicles)
Responsibilities:
FORD MOTOR COMPANY, s. r. o.
Petra Hroudová, phroudov@ford.com
- Communicate to the dealer net on marketing and product related subjects
- Maintain and co-ordinate data integrity across all product related systems
- Co-ordinate, localise and develop product literature and customer pricelists
- Undertake market research and analysis of competitor's activities
- Cooperate on product training development for dealer staff
- Provide competitive activity reports (price, product and marketing programs)
- Assisting in pricing of vehicles, review and implement agreed product and pricing strategy
- Develop, co-ordinate and implement new vehicle launch plans
- Participate on marketing programs and product promotion and information preparation
- Assisting with development and implementation of Marketing communication campaigns
- University degree (marketing/economical specialization)
- Knowledge of product/brand management techniques
- Automotive sector experience is advantage
- Technical orientation and knowledge of commercial vehicles
- Excellent English & Czech language skills
- Strong strategic and analytical thinking
- Detail oriented person
- Customer Focus
- Commercial awareness
FORD MOTOR COMPANY, s. r. o.
Petra Hroudová, phroudov@ford.com